# In the News

## G2 Analytics In the News

### G2 Analytics Partners with BrabenderCox to Understand How GenZ Voters Engage with Political and Brand Advertising

Video-based research conducted on behalf of BrabenderCox’s Zebra Tattoo Factory demonstrates that a majority of GenZ voters approve of Republican policies, but only when they think they are coming from a Democrat candidate.

[Learn More](https://www.brabendercox.com/the_republican_brand_problem_with_gen_z "")

### Alexander Gage Wins Lifetime Achievement Award

The American Association of Political Consultants (AAPC) — America’s largest and only bipartisan network of political professionals — announced Haley Barbour, Alexander Gage, and Mandy Grunwald as this year’s inductees into the AAPC Hall of Fame.

[Learn More](https://theaapc.informz.net/informzdataservice/onlineversion/ind/bWFpbGluZ2luc3RhbmNlaWQ9MjQ4NTE5OCZzdWJzY3JpYmVyaWQ9NTI3MzQzNTMx "")

### Alexander Gage Lifetime Achievement Introduction

The American Association of Political Consultants (AAPC) inducts Alexander Gage into the AAPC Hall of Fame. Watch the video introduction for Alex's lifetime achievement.

[Learn More](https://www.youtube.com/watch?v=RjMa0Elo95k&ab_channel=G2Analytics "")

### With $8.6 Billion Up For Grabs, Here's How Political Ad..

The 2022 midterm political season will generate $8.6 billion in local ad dollars, according to BIA Advisory Services’ updated political ad forecast.

[Learn More](https://www.insideradio.com/free/with-8-6-billion-up-for-grabs-here-s-how-political-ad-buyers-divvy-up/article_2f843968-f11b-11ec-a492-af4b4766d533.html "")